Visual Recognition Technology Essay

776 words - 4 pages

Comparing to any other new technology, visual recognition is growing fast with more than 100 different companies investing in this technology around the globe. These companies are trying to meet the increased request on a more accurate and secure technology that can be applied to many different fields in our society. Some principal application areas of visual recognition include automotive driver assistance and traffic management, Eye and Head Tracking, Film and Video: Sports analysis, General purpose vision systems, People tracking and many more. Most of these companies are still looking for more engineers and programmers to help them develop their new programs and applications. These ...view middle of the document...

For example, tesco shoppers, one of the well known companies in UK, will start using visual recognition to provide their costumers with information about their products (Schmitt, 2013). This company don not need to print manuals or write any information on the box of their product. All they need is a symbol or a picture on the box, which allows the customer to get all the information they need about that product by taking a picture of that symbol. Tesco shoppers will also use visual technology software to give an advertisement depending on the gender and age of the costumer while they are waiting in the line (Anonymous, 2013).

Moreover, movies and video games which are considered two of the most important businesses in these days can use visual recognition technology to increase their quality. According to gaming research firm Newzoo , revenues from the sale of video games in the United States reached approximately $20.5 billion for 2013(Ewalt ,2013). As new video games are produced, their games prices go up which increase the profit to the developing companies. For example, the cost of a playstation2 games are cheaper than the playstation3 games. Therefore, if visual recognition was applied to video games, it will increase the profit by a noticeable rate.

Also, recent studies have shown that the Americans will be spending $30.9 billion on their movies (theater, dvd,...

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