The Future Of The Printed Book

1596 words - 6 pages

Although many believe the future of printed media is an almost endangered species, there seems to be plenty of evidence to re-assure us that this statement is, well endangered itself. Roland, a major printing press company has announced there recent figures for press sales for the year ending 2010, which is almost concrete evidence that today’s printing presses are not going any were soon. With major corporations such as Sony, Apple and Amazon all releasing their versions of popular readers, a new market of “readers”, will and has most definitely emerged. Although convenient many still believe that a gaping market still exists for reading fanatics, who prefer the tangible feel of a book compared to the cold feeling of a machine. It seems that huge amount of emphasis is still being placed on the importance of books and reading, however the birth of a new reading subculture, could it be possible that a great enough push is made where we will simple hear about past print mediums, and how will developing nations be able to cope with sudden advancement of such technologies. Many pro environmental activists believe that Ereaders are the sustainable book of the future, as paper manufactures are said to be some of the highest pollution emitters across a range of air, and water. But debate still rages about its carbon neutral status. Yet whilst moving through a constant technological age, will we find the moral courage to put an anchor in this speeding conveyer?

Technological advances rule today’s modern world, from iPods to smart phones millions of people around the world rely on technology to help them function in their daily lives. Accompanied with internet we quite literally have information at our finger tips and we are slowly moving towards an era where advances in modern society are progressing towards an almost inferior nature. Although one hates to say it books seem to be facing the same unwelcoming truth as advancements such as walkmans and film operated cameras, yet this was seemingly the case with letters and emails, and yet the us postal service is still one of the most used public services in North America. Truth be told toys society relies heavily on convenience from research to fast food, yet almost always we seem to make many a sacrifice when it comes to these conveniences and an immense amount of questioning surrounding the importance of literacy and books is being raised. Yet it seems books cannot be discredited just yet.

When Amazon launched the popular “kindle”, a market large enough to capture magazines, books, comics and children’s picture books readers was created. However released on the dawn of one of the world’s biggest recessions not only was it difficult to make conclusions about the eReaders over a three to five year period miss-leading facts about the decreased number of book and magazine sales was also released. Although some believe that the release of the...

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