Technology Division and Amalgamated Diversified Products
Amalgamated Diversified Products has created a new Technology Division to further diversify their products. President, Kevin Fox has commissioned Data World to determine if a Web site should be created for this division of Amalgamated. Many computer-sellers already have advanced web sites that have put them much farther ahead in the market.
Research was conducted by collecting data on twenty various Web sites. Data was collected using an objective analysis form, which surveys every aspect of each Web site. Several features were determined to be helpful to customers. Some of these features attract customers and help them purchase products directly from the site.
The report further addresses certain issues: (1) Which features are essential to this type of Web site, (2) Which features would make the site more attractive to customers, and (3) Which features would make the Web site unattractive.
The study determined that the Technology Division would benefit tremendously from the creation of a Web site. A Web site would increase the scope of possible customers, rather than limit them to the immediate area. With the growing community of Internet users, a Web site will help increase revenue.
The Internet was originally started by a large university; they interconnected a few computers around the campus to send information to students. Today the Internet is a quickly growing advertising and selling point for many companies. Now a simple Web site can reach millions of consumers all over the world. This kind of advertising can prove exceptionally useful to any company.
Most of the companies that sell technologically advancing products benefit from Web sites. They are allowed to change their advertisements more rapidly to keep up with the pace of emerging technology and information. Web sites allow companies to sell their products and services to consumers around the world, rather than limiting them to driving distance from a store.
Statements of the Problem
This study was conducted to determine whether Amalgamated Diversified Products should create a Web site for its Technology Division, and if it is determined that a Web site should be created, what this site will include.
Purposes of the Study
The purposes of the study were as follows:
1. To determine the advantages and disadvantages of posting a web site for the Technology Division.
2. To consider the competition against other computer-sellers on the Internet.
3. To determine if the Technology Division would benefit from creating a Web site.
4. To find features in competitive Web sites which are attractive to consumers.
5. Establish which features would be the most useful to the Technology Division.
Scope of the Research
This study includes the analysis of 20 computer-seller’s Web sites on the Internet. This wide range of Web sites was explored thoroughly to obtain...