Richard Foster's Book, Innovation: The Attackers Advantage

1453 words - 6 pages

Innovation, the ability to change and take risk; is a key attribute to success. No company has become successful by keeping their old ways, or staying to the “tried and true” (Foster, 1986). No successful business can stay successful regardless of how much money or technology they have, if they do not know how to keep evolving with time. Success isn’t built off one tool; it is built off a variety of tools. This book taught me that one must constantly adapt to the world around you, because it won’t slow down. We live in an ever-changing world. One must be willing and able to change. This book teaches how to be “unsafe” in the world of business, never stick with one way, never rely on one source of success; be ready to change it and find something better.
Business is not all about strictness and order. Sometimes one has to be creative and switch things up. For instance, after 87 years of going toe-to- toe, Coke finally altered its formula to match Pepsi, and that action alone is why Coke is one of the biggest soft drink companies in the world (Foster, 1986). One may be then, know what the customer wants, but the truth is not all customers know what they want. Never base an entire operation on what the customer wants. For example, when there were silent movies people wanted silent movies until “talkies” came (Foster, 1986). In addition the book talks about discontinuities. A discontinuity is a piece of technology that has reached its limits and then becomes obsolete. In our day of age, discontinuities are happening with increasing speed. Companies must be able to adapt.
Content
Richard Foster is the author of Innovation: The Attacker’s Advantage, which he published in 1986. He is the director of McKinsey & Company, a management-consulting firm. He has helped some of the most successful companies in the world. He earned his B.A., M.A., and a Ph.D. degree in engineering from Yale University. He is also an adviser for Industrial Research Institute and serves on the board of Oak Ridge National Laboratories. In this book, the biggest thing Richard Foster was trying to impress upon us is whether one is an attacker or defender, never become complacent.
Key Issues/Lessons
One of the key lessons in this book is to learn how to let go. One of the biggest mistakes companies make is keeping hold of old technology, being unwilling to let go or too afraid to let go. CEOs must be able to instantly abandon what made them successful and move on. There will always be discontinuities. This book gives a good example using the tire industry. Cotton was the first tire cord fiber, eventually something better came along, rayon. Rayon was stronger than cotton and it did not rot. However, rayon eventually became discontinued. Rayon was replaced by nylon. Du pont along with another tire manufacturing company named Celanese realized this. However, instead of investing in the new material polyester, Du Pont used a dual development putting most of its money in the...

Find Another Essay On Richard Foster's Book, Innovation: The Attackers Advantage

Black Boy by Richard Wright: analysis of the book. 660 words. You should arrange the paraghraphs better and maybe add some quatations from the book

666 words - 3 pages . In the book, Richard lays bare the paranoia and difficulty of being a black man in America, even the supposedly non-racist America of the North. When he fled from the south to Chicago, Wright suddenly entered a new environment: The culture was more tolerant, but lingering beneath was a latent racism. Richard found that the fear of uncertainty engendered by this racism, by the constant subconscious knowledge that blacks in America were second

Title: Against all Enemies by Richard Clarke. This book outlines the events of the world trajedy 911

1520 words - 6 pages . Richard Clarke's book is no exception. It is an account of his ten years as the country's leading counterterrorism coordinator. Many speculate on the timing of Clarke's work because prior to its initial publication Clarke was featured on 60 Minutes, testified before the 9/11 commission, and touched off a raging controversy over how the first Bush, Clinton, and the second Bush administrations handled (or mishandled) the threat of terrorism and the

Hammer, Richard: One Morning in the War: The Tragedy at Son My. - Book Review, includes biography information about author. 2 sources besides book included

2453 words - 10 pages Richard Hammer was born in 1928 in Hartford, Connecticut. He attended Syracuse University where he received his A.B. in 1950, Trinity College in Hartford where he received his M.A. in 1951, and Columbia University as a graduate student from 1951-53. Hammer was a news assistant with the National Broadcasting Co., an associate editor for Barron's Weekly and Fortune, and from 1963-1972, he was on the editorial staff for the New York Times. Hammer

This is a novel study report on the book "Something For Joey" by Richard E. Peck. This report takes the basis of a journalist reviewing this book

571 words - 2 pages Something For JoeyDo you know the true meaning of courage and love? Richard E. Peck has marvelously shown these ideas in Something For Joey (Bantam Young Reader; $7.50). Peck's themes are love, compassion and courage. He describes wonderfully, the true, memorable, compassionate story of courage and love between two brothers.In 1973, while John Cappelletti was winning the Heisman Trophy as the outstanding college football player in America, his

Manifest Destiny - This paper focuses on Richard Henry Dana who wrote the book, "Two Years Before Mast," and the books influence on America to expand westward

575 words - 2 pages For the duration of the voyage to the elusive California coast, Richard Henry Dana was nineteen years old, working as a sailor aboard the Pilgram, engaged in the hide and tallow trade. Dana was an elite member of the upper class. As a student at Harvard, he became infected with a case of the measles that left him with a painful eye condition. Dana then began his career at sea as a sailor and set off from Boston around Cape Horn to the coast of

This essay is a personal response and analysis of "the Farher You go", by Richard Russo. "The Farther You Go," is part of Russo's "The Whores Child" book

1144 words - 5 pages ; further more, "The Farther You go" shows us that by approaching a matter from different angles leads to insight and understanding, which can lead to the problem being solved."The Farther You Go," by Richard Russo mainly focuses on showing us the difference between our inner thoughts, and our actions that are based on our social behavior. When we read Hank's thoughts on everything that was happening around him, we learn how many of the things his wife

Fear Driven: this is an essay that explains the reasoning behind the first book of "Native Son" by Richard Wright being called Fear

592 words - 2 pages Fear is defined as an unpleasant feeling of distress. Fear is a good title for the first book of Native Son because Bigger Thomas is driven by his fear. Every action that he takes is dictated by fear. Bigger fights with Gus because he was afraid. He goes out with Mary and Jan out of fear. The suffocation of Mary was also caused by his fear of being caught.The first of Bigger’s actions that fear influenced was his fight with Gus.Gus had made

Learning Organizations

1288 words - 5 pages learning organization systematically learns from its experience of what works and what does not work. The goal of learning is increased innovation, effectiveness, and performance. Learning organizations, provide continuous learning opportunities, use learning to reach their goals, link individual performance with organizational performance, foster's inquiry and dialogue, making it safe for people to share openly and take risks, embrace creative

Company Analysis

4430 words - 18 pages products across 150 countries, is an Australian public company run by a Board of six Directors on behalf of shareholders. It employs more than 14,000 people and generates around $5 billion in total annual sales. The Group emphasises excellence in manufacturing, technological innovation, and development of superior brands and its products include: Foster's Larger, Victoria Bitter, Crown Larger, Carlton Draught and Cascade Premium Larger as well

The functions of a medieval castle

1639 words - 7 pages (Jarrow 11). They used many different natural land formations to their advantage. Many of the castles in Spain, Italy, Germany, France, and Wales were built on steep hills and rocky out cropping that were nearly impossible to climb (Jarrow 19). Building the castles on the large hills gave the defenders a clear view of advancing attackers as Jarrow describes in his book: Some castles where built in swamps or marshes or surrounded by water. The

British Magestic Castles

1808 words - 7 pages the castles, people had to find ways to protect themselves from the constant threat of robbery. “Most homes were wooden at this time. In 1100, stone walls were built, in between ditches and baileys for added protection (Pounds, 37).” The purpose of the walls was to delay the first wave of attackers in order to provide the defenders time to prepare for battle. “Attackers used fire, a key weapon to destroy houses. People started to build houses

Similar Essays

Richard's Hungers (On The Book, Black Boy By Richard Wright )

893 words - 4 pages , Richard takes full advantage of the fewopportunities he does encounter to learn and read. "I hungered for the sharp,frightening, breathtaking, almost painful excitement that the story had givenme, and I vowed that as soon as I was old enough I would buy all the novelsthere were and read them to feed that thirst for violence that was in me, forintrigue, for plotting, for secrecy, for bloody murders" (46). Richardpassionately craves reading, but his

The Road Far From Heaven: Richard Yates’s Book Revolutionary Road

2020 words - 8 pages the manufacturing of an artificially paranoid, decadent, and deluded society. Richard Yates’s book “Revolutionary Road” (1961) and Todd Haynes’s movie Far From Heaven (2002) mirror these socially constructed elements. In this essay, we will examine how the works portray the governmental influenced feminization of women, empowerment of masculinity, popularization of the organization man, and the exclusion of undesirable individuals in suburbia

Hunger Of Memory The Education Of Richard Rodriguez; Book Critique

1860 words - 8 pages the language, his physical complexion, religion and affirmative action are developed through his book. ''Language has been the great subject of my life,'' writes Rodriguez, when he started school he only knew about 50 words in English, Richard became silent and it was then that he made Spanish his ‘private language’, his family’s language. Rodriguez describes Spanish as a sense of belonging and a reminder of intimacy, “it became the language of

The Selfish Gene By R Ichard Dawkins. Chapter By Chapter Overview Of The Book

3727 words - 15 pages Chapter 1 - Why are people?Darwin made it possible for us to give a sensible answer to the curious child whose question heads this chapter. ['Why are people?'] We no longer have to resort to superstition when faced with the deep problems; Is there meaning to life? What are we for? What is Man?The argument of this book is that we, and all other animals, are machines created by our genes.This brings me to the first point I want to make about what