News Media Corporations Are Addicted To Advertising

561 words - 2 pages

“Because advertisers are like networks coke habits. If they threaten to pull, the networks will hurt anyone in the way of getting them their fix.” This quote perfectly sums up the relationship between huge news media corporations and their corporate sponsors. News media corporations aren’t actually out to support and inform the public. They’re only out to get their fix. In the case of media corporations, their “fix” is money. Where does this “fix” come from? From corporate sponsors, who are, for the most part, advertisers. Advertisers are the suppliers, their only goal is to sell product to the public. If they succeed, the news corporations benefit in a big way: they get their fix. All the news corporations need to do to get their money is to please the advertisers and forget about everyone else, even the public.
In the United States six huge conglomerate corporations own almost all television, all radio, and 80 percent of newspapers. These corporations include: AOL-Time Warner, Disney, Viacom, News Corporation, Bertelsmann, and General Electric1. It is a little scary, only six corporations are supposed to inform the American public about everything important going on in the country and world. Are these companies doing a good job on presenting the news? The answer is no, not at all. To be a good news network, a company must present all important news, even if it will put the government or corporate sponsors in a bad light. This must happen to keep the public informed and safe. The problem is the news networks usually don’t report on these issues...

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