Advertising is all around, everyone sees at least see one advertising a day. It is not only on newspapers, television shows, or radio. It appears everywhere such as billboards, cars, or elevators. Advertising has both advantages and disadvantages. Does advertising have a negative effect? Yes, it negatively affects to people because there are playing misexplanations, leading to financial problems, and making people to become materialisms.
Advertisers may use one or a combination of techniques to catch everyone, such as sound, picture, video, etc. It uses effective sound to get people’s attention when they advertise their product on television or radio. They create very attractive images when ...view middle of the document...
They focus to the benefits of their products that people will have. For example, there are many skin care products in market, why should people buy this brand but not others ones? The company does not say a lot of explanations about the product but benefits, such as quick result, the cheaper price, or organic ingredient. They also do not mention the side effect that people may have.
Advertising can lead people to lose financial. Companies do not only focus on details or benefits of their products, but they also focus on what consumer’s obstacles are. Therefore, people will be emotionally involved to let them think about the product. According to Kevin Johnston, a writer of Ameriprise Financial, the Rutgers University MBA Program and Evan Carmichael:
When customers weigh benefits, they become emotionally involved with advertising and promotion. Consumers identify ways the product or service can make them happier, improve their lives or give them pleasure. This part of the consumer response is irrational and can lead to impulse buying and competition to obtain the product.
Many major retail stores are offering their finance to the customer with no interest if they pay in full in a period time. For instance, Best Buy has the offer of six months no interest if customers pay in full for purchases of 149 to 428 dollars. They force people not because of their services or goods. They show consumers that they understand their financial obstacles. Therefore, consumers can have emotional because they will be taking good care from who already know their problems. However, many people will buy things that they do not really need, so they may have more and more debt. It can lead people to bad financial problems because the interest will be extremely high if the consumer miss or make just one late payment.
Advertising can cause people to become materialistic. Advertising is everywhere now. It appears on newspapers, streets, building, elevators, or TVs. It is not hard to find advertising on kid’s channels, such as Disney channel or Cartoon Network. Advertisers now bring their products closer to kids. According to CBS News:
Many parents already know older children can be materialistic. Some...