Marketing Assignment

1751 words - 7 pages

Marketing Assignment 2This assignment will be ground on description of the potential critical success factors when entering in an international market. The issues in the context of artistry in international market and will go ahead to justify why the critical success factors must be assessed and understood before it must be approved.To be more competitive in the market, there are some modes of entry into a foreign market that the company must put into consideration.Joint ventures, leasing, alliance, franchising and moreJoint venture, is an agreement between two parties, to develop for a finite, a new entity and asset by contributing equity, that is to say that, two company has to come together to form a joint venture (Nayab, 2010) (Anonymous, 2010).ADVANTAGESBuild up a strong a strong name, if one part is a foreigner.Both sides have to bring ideas.Sharing of riskExperts from both sidesCombination of technologyDISADVANTAGESReward sharing.Sharing of vital information's from other parties.Conflict over asymmetric investmentsCultural clashesIf, how and when the relationship want to terminateLICENSINGMostly international licensing is an agreement, to manufacture or sell products. The licensing gives them the legal right from the authority body, it can be yearly or as a percentage revenue on the time of royalties (Filling An internation patent for maximumu protection, 2007) (Anonymous, Canada Business Network, 2012).ExampleMore percentage of the millions make in a year in sales at Calvin Klein Inc comes from the licensing of a underwear's and jeans and perfume (Jack, 2011).Example 2After IBM emerging its efforts to licensing, its thousands of technology patents a few years ago now attribute $1 billion in sales a year (Jack, 2011).ADVANTAGESEasy expand without risk and capital.Much attraction for the other companies that are new and,Low government riskDISADVANTAGESIt is very lower than in other entry mode.Risk of having a trademark and reputation by an incompetent.Loss of your licensing can make you lose market place.FRANCHISINGA franchising, is a system in which a company pay money to another company in order to use right of the franchiser trademark to sell product in order to be identified or become popular in the market (Anonymous, Strategic Options forEntering International market, 2011) (Mellie, 2011).ADVANTAGESLow cost,Makes you popular in the market,Gives a good name, etcDISADVANTAGESFranchises, can turn to be your competitors,Can demote your reputationCan require a huge capital, if you choose a big companySTRATEGIC ALLIANCEThis is a system where corporative agree on a different firms, mostly on a short-term durations (S & S, 1992).ADVANTAGESTechnology exchange;Global competition,Industry convergenceDISADVANTAGESCan use it to acquire partners strategyPartners can use the strength gained against each other.The strength porter can decide to control the resource.Artistry considering moving into international market, there are some successful...

Find Another Essay On marketing assignment

Marketing 388 Assignment 4 PeoplePC

1636 words - 7 pages The marketing objectives that PeoplePC and Free-PC are apparent that they are trying to build market share leadership as the free computers will be a gimmick to attract massive amounts of people to enroll into its free deal. It is believed that with a large amount of audience at hand, companies could negotiate for lowest costs and highest long-run profits.It is apparent that the companies are trying to penetrate the market quickly using market

Marketing Assignment Kudler Fine Foods

1622 words - 6 pages Marketing: Kudler PAGE 6 Running head: Marketing: Kudler Fine FoodsMarketing AssignmentThe following paper will discuss Kudler Fine Foods interest in expanding its business of providing specialty foods in the San Diego metropolitan area to include catering services. The reader will assess Kudlers market research and learn of Kudlers marketing mix, product availability, competitive pricing for the catering service, marketing the catering

Marketing 388 Assignment 1 Avon Ladies

1951 words - 8 pages Factors in Avon's microenvironment leading to shape its marketing strategies:The company's top management: In 1988 Avon's CEO James E. Preston introduced various changes and applied modifications to Avon's business structures which directly affected its marketing strategies. Andrea Jung who later became Avon's new CEO partnered with Mattel and made more changes such as the "Let's Talk" campaign and the alliance with Roche Consumer Health geared

The Family Corner: Marketing Plan Assignment

6800 words - 27 pages Proposal AssumptionsAssumption One:For the purposes of this marketing plan we have used the assumption that the company, as outlined in this proposal, is subject to a beginning marketing budget slightly elevated than the local competition's current budget. This assumption is based on the fact that the proposed company is just beginning its growth stage (because it is a start-up company) and as most business, we allotted for introductory

CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing

1344 words - 5 pages Just because Internet access is available in almost all parts of the world, it doesn't mean that your organisation's Web site will reach all potential international customers. Just like any market or community, each country needs to be targeted strategically. For an organisation to go global on the Internet really means going local in each geographic area because people respond to marketing messages through their own cultures. Marketers need to

Bonder by Father's Choice: The assignment was to create a complete marketing plan for a fictional product

5620 words - 22 pages families who would purchase the product for the target market.This marketing plan provides a 1 year marketing based strategy for launching and promoting of Bonder© to the Australian market.This marketing plan outlines the challenges involved in bringing Bonder © into the consumer market. Strategies to meet corporate and marketing objectives were formulated by undertaking a rigorous situation analysis of the product.Table of Contents1

Consumer behaviour in marketing ethics

1224 words - 5 pages Page 1 of 7 BTEC Higher National Diploma in Business Unit Number and Title 19.Marketing Planning Assessor Name Ms. Uzma Farooq Assignment No. 2. Assignment Start Date 15/05/2014 Assignment Due Date 19/06/2014 Assignment Title Be able to formulate a marketing plan for a product or service & Understand ethical issues in marketing Assignment Brief In this assignment students will be able to formulate a marketing plan for a product or service

Compare the various definitions about what exactly marketing is

5348 words - 21 pages Untitled UNIVERSITY OF TECHNICAL EDUCATION BTEC HND IN BUSINESS (MANAGEMENT) ASSIGNMENT COVER SHEET NAME OF STUDENT HUYNH TRUNG TIN REGISTRATION NO. B092757 UNIT TITLE Marketing ASSIGNMENT TITLE VMEPH Marketing Processes ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Vu Thi Thu Dung SUBMISSION DEADLINE I, ________HUYNH TRUNG

Examine the view that marketing theory and concepts portrayed in the traditional marketing literature have only limited application in guiding small business marketing practice

1689 words - 7 pages Every business wither it's small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice.Marketing plays a vital role not only

Marketing Management

1174 words - 5 pages will need to put forward details of the new target market, by identifying segmentation variables, which will help you access the target market with the marketing communication element of your marketing plan.Part CThis assignment requires you to work together as a team. This final part of the assignment requires you to reflect on what you have learnt as individual members of the team. You should seek to focus on the positive aspects of your learning

Social marketing reflects corporate social responsibility

1052 words - 4 pages Introduction This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing

Similar Essays

Marketing Strategy Assignment

2751 words - 11 pages Assignment 1 required you to assess the marketing orientation of your organisation. This dictates how it views it's customers and competitors.Assignment 2 requires you to consider competing solutions from the perspective of the customer and to construct a perceptual map of the purchase situation. You should do this for:-a) your own organisation (or one well known to you)b) a recent purchase of your ownIntroduce the purchase situation and examine

Marketing Assignment

1119 words - 4 pages the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013). 2.0 MARKETING CONCEPTS - THE MARKETING MIX According to Blythe (2012), marketing is a management process which identifies and fulfils customers’ needs and at the same time, makes profit. By having appropriate marketing concepts, Charles and Keith manages to develop within few years from an unnoticeable small

Marketing Group Assignment Project

7353 words - 29 pages company.Due to the sore lack of knowledge on search engine marketing (SEM) among businesses and the public alike, Tan and his colleagues had to call up companies one by one. In the initial years, they had to clarify that search engine names were "Google" and "Yahoo!", not "Goggles" or other variations, and how search engines and SEM work. The effort put into educating the small-medium enterprises eventually bagged them the Google Agency of the Year for

Assignment: Marketing The Playstation 4

1620 words - 7 pages Viral Communications Assignment To introduce the product this is what we will say to make it sell: The PlayStation 4 is the most innovative and imaginative gaming console to be unleashed that delivers new gaming experiences that have been seen before: The PlayStation 4 comes with 8 GB of unified system memory and easily modifiable processors that provide amazing graphics and in depth user capabilities. The PS4 has the capability of really