Learning About Marketing Essay

1031 words - 4 pages

The dynamic nature of the economy, which has forced companies and even countries to file for bankruptcy, is very un-nerving for a person who plans to begin his business endeavor. The volatile environment did heighten my caution to an extent, yet my drive to be an entrepreneur did not quaver. Like many youngsters, my ambition was to set up my own business with the ever-real cause of money making. A realization to broaden the reason to further my ambition soon drifted from just monetary benefits to a passion. This was moreover, justified by my experiences at university and work. The various projects and internships I completed during my coursework in university and the exposure I am currently gaining working for Logistics Company has given me considerable insight on identifying opportunities dealing with threats and assess my own strengths and weakness. While my long-term goal is to start up my private venture, I do realize that launching a business is the easier part of it, but growing and sustaining it is the bigger challenge which can be achieved with the right marketing strategies. This solidified my interest in the field of marketing and motivated me to take up masters in this program.

I regard my schooling as a foundation for the career path that I have chosen. During my school days, I realized that I had a good mix of marketing aptitude, positive social traits and personal abilities required to excel in this field. One such realization came when I was elected as house captain and I got the opportunity to put into practice the qualities of leadership and being accountable. As a student my grades have been on an average of 80%, which is among the top 15 percentile of the school aggregate.
While school was the primary influence, my university education in business studies reinforced my interest in marketing. I have always strived to gain practical experience rather than looking at studies in management as reading a Philip Kotler or Peter Druker and duplicating it on paper. One of the many opportunities I came across was when I was selected as the only fresher to represent my university for the annual education event called GETEX (Global Education and Training Exhibition). Working for GETEX was an experience of a higher echelon, for the simple reason that I was not merely marketing a luxury product, but rather that which required conviction and clarity for the parents and students to accept my offer. My faculty recognized in me, the required enthusiasm and zeal, and I was nominated as the.candidate.to.represent.the.college.for.the.consecutive.two.years.

Furthermore, my participation in the major annual trade event GITEX (Global Information and Technology Exhibition) gave me the platform to test my marketing abilities, like persuasion and communication skills. Incoherence to my efforts, I was awarded the best sales merchandiser which was a proud accomplishment considering the 600+ aspiring candidates. While I was getting good exposure...

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