Japanese Media Essay

1022 words - 4 pages

Japanese Media

All across the world the influence of modern media is changing people’s lives and Japanese society is no different. Media can influence the way people think, feel and act. As technology becomes more advanced and accessibility of various media sources becomes easier for everyone, the influences of advertising, radio, TV and the movies continue to make a greater impact on society. The Japanese are consider to be leaders in all forms of technology as for this reason people across the world look to them to set trends and lead the way in the future of the media.

Advertising and Transportation
The PASMO card is a pre-paid smart card use to pay for public transportation in Japan. According to the Japanese Department of Ministry there were nearly 11 Million PASMO cards in circulation in Japan in 2008 (Dept of Ministry, p4, 2009.). These cards are used to travel on any of Japan’s subway, train and bus systems. With the volume of people using the various forms of public transportation, the exposure for advertisers is immense. For this reason, many media outlets use public transportation as a primary source of advertising.

Within the metropolitan areas of Japan, as in the United States, the subway systems are a highly used form of transportation that allows travelers to get around to various areas of the city quickly and relatively inexpensively. Since millions of people, both locals and tourist, subway trains are a perfect place for advertisers to give their products the most exposure as possible. Advertisers place their ads on posters inside the train cars on small overhead poster banks as well as posters on doors and railings. They also create stick on advertisements that are put on the seats of the cars.

The Japanese subway system has given advertisers the ability to “wrap” entire subway trains in advertising. This form of advertizing is also called “train jacking” (Japan Marketing News, 2008). This popular trend has spread across the world and recently been used by advertisers in New York on the subways systems of the Metropolitan Transit Systems. Train jacking simply means and advertiser uses and entire subway train, inside and out, to advertiser their product or company. One example is when IKEA Japan jacked a train in the city of Kobe in Japan to celebrate the opening of a new store. For its advertising IKEA replaced the seats in the train’s car with sofa and upholstery from its store and covered the windows with its own shades. They also covered many of the walls in the trains cars with wall coverings sold at the store.

The subways trains are not the only space advertisers use in the Japanese subways systems. Advertisers have found a way to use every possible space within the subway and train stations to advertise. Entire walls are covered with advertisements, poles within the station are converted into bottles of drinks or perfumes, even the moving handrails of the escalators are covered with advertising. The...

Find Another Essay On Japanese Media

The denial of Japanese War Crimes and atrocities

998 words - 4 pages survivors of merchant vessels sunk by the Japanese from 1943 to 1945.However the Japanese recount these events very differently. These horrible acts have continuously minimized, distorted, or totally denied by the Japanese. During the time of these horrible events, the Japanese had tight control of the media and no one was getting the real truth. It wasn't until the Tokyo trials that a lot of these atrocities really came to light. Countless people have recounted their eyewitness accounts of the horrible acts of the Japanese military. The facts and evidence of the atrocities are irrefutable that Japan waged hell across East Asia and the western pacific region.

Japanese internment Essay

1250 words - 5 pages media did everything they could to spread the news that Japanese Americans are a treat. People started to believe the media and Japanese American were treated horrible by non-Japanese Americans. "Insurance companies cancelled our insurance. Bank froze out accounts. Milkmen stop delivering our milk." (Otsuka, p. 85) Japanese Americans who were citizens became enemy of the state. Rumors begun to spread throughout the Japanese community about the

Female Identity in Japan

1773 words - 7 pages Is western influence in both the media and society affecting the authenticity of traditional gender roles and female identity within contemporary Japanese Culture? The face of unfamiliar and irrelevant representations is it difficult to assert as sense of identity. Although this is a concern of female assertion of identity and position in many different cultures, including western cultures like the United States. The essential issue that is

Unbreakable Spirits Can Still be Trapped

806 words - 4 pages -working and good citizens, they were often looked down upon. They had to fight many laws that were made to oppress them and media that attempted to degrade them. Against all odds they worked hard and many of them led successful and prosperous lives. That all changed on the day that the Japanese Navy bombed Pearl Harbor. American citizens became scared of a follow up attack, and their anger and suspicion was instantly thrown on the Japanese

Obasan, by Joy Kogawa

1195 words - 5 pages hatred of against the Japanese by the Government and the people had an Enormous impact on the people’s well being, and the way they viewed themselves. The government after the relocation sold most of the properties and confiscated possessions of the Japanese. They also removed all of the Japanese Newspapers, restricted Telephone and mail Services, thus preventing Communication within and beyond the Japanese community. Furthermore, the media was

The Irish Catholic Struggle

1048 words - 5 pages Americans to prove their loyalty was to voluntarily enter internment camps and aid in the war effort, and this sentiment was widely disseminated through the media. 30 Japanese Americans living in internment camps were often engaged in the same activities that other Americans engaged in to support the war effort. Japanese Americans were assigned jobs such as making uniforms and parachutes for the troops, and were paid little for doing so. Many also

Fast Food Popularity in Japan

939 words - 4 pages , especially for McDonald’s, the managers allow groups of teenagers to chitchat for hours inside restaurants. McDonald’s also publishes a music and media magazine called “McJoy” to attract groups of youths (Trygested, JoAnn 3). The managers considers youth Japanese as the objective of a direct marketing. By Japan’s popularity of fast food, there will be more fast food restaurants across Japan. Last, the innovative ideas in fast food

David Guterson's Snow Falling on Cedars: Racism in the Law

1953 words - 8 pages states were forced to leave their homes and all of their belongings to move into military regulated internment camps to be watched day and night. Therein, the Japanese people lived in below standard conditions and were treated horribly. Even the Japanese in high places in society were subject to the harsh treatment of the new law. The Japanese-Americans in the media were viewed as a very powerful threat and were also evacuated into internment

Racial Warfare

1292 words - 6 pages was distributed throughout the media via racial slang, such as “Japs” and “Nip”. Often comapred to Nazi’s, the Japanese were never considered to be good, unlike the possibility of “good Germans” existing ( Dower, 79). In order to deter social concern regarding the nature of the war, the enemy was dehumanized and this mentality was adopted by all Americans. Racial dehumanization continued, as Americans frequently referred to the Japanese in

Change in Japan since its integration with the rest of the world after the 1868 Meiji Restoration. Define which aspects have been retained, invented, or abandoned, in the process

1904 words - 8 pages The concept of Japaneseness describes the values which characterize the national Japanese identity and are perpetuated through the media and the government. These values include collectivity, harmony, homogeneity, conformity, insularity, national pride, and belief in a vertically structured society dominated by men. Many Japanese nationalists believe that these Japanese values are under threat from the outside influences that have infiltrated

genocide research project

742 words - 3 pages , “Japanese government had a tight control over the news media during the war.” This is polarization because of intimidating and silencing. The government wanted those who were not close or has heard anything about the unnecessary killings. I think if they had the opportunity such as the spoke of in document 1, they wanted the horrors to remain as long as possible. If it wasn’t for United Nation intervention, China would be a reflection to its

Similar Essays

Background And Global Influence Of Japanese Animation

1707 words - 7 pages everywhere of the world and expands in other cultural context. Japanese animation helps cross-cultural communication and facilitates a collective cultural identity. According to Mikami 2010, some researchers concluded that Japanese animation and manga play a major role in propaganda of Japanese culture. Actually it is a media for cross-cultural communication because Japanese animation is global cultural products. Japanese animation is a perfect

Japanese Internment Camps Essay

929 words - 4 pages , including job loss and vandalism. Beyond economic motives and fear of betrayal, the media played a huge role in Japanese propaganda. In one instance a Californian press released a news story in early 1942. This article stated around 20,000 Japanese Americans in San Francisco were ready to betray the US. Although some citizens did not trust the press, a majority of people believed the media, who portrayed the Japanese society as a threat to national

Internment Camps Essay

805 words - 4 pages resentment was multifaceted, most of the resentment in Canada centered around the attack on Pearl Harbor. This attack brought with much discrimination to the Japanese Canadian community, including loss of jobs and vandalism of Buddhist temples. Beyond economic motives and fear of betrayal, the media played a role in Japanese propaganda in once instance a California press released a new story in early 1942 which stated around 20,000 Japanese

Nanjing Massacre: True Or Flase Event?

1285 words - 6 pages long six weeks full of trauma, the whole world was not informed very clearly. The media did not cover the Nanjing Massacre very well while it was occurring. After the massacre Japan attempted to forget about the horrible things they did to China. The media did not cover the atrocities that the Chinese people encountered; the authorities censored most of it. In December there was an article written about a game the Japanese soldiers would play