Hershey Csr Essay

2457 words - 10 pages

Contents2EXECUTIVE SUMMARY 31.0 CSR IN GENERAL 32.0 THE HERSHEY COMPANY (HERSHEY) 33.0 DEFINITION OF CSR 44.0 THE HERSHEY COMPANY'S CSR EFFORTS 44.1 MARKETPLACE 54.2 ENVIRONMENT 64.3 WORKPLACE 74.4 COMMUNITY 95.0 BENEFITS OF CSR ACTIVITIES TO THE HERSHEY COMPANY 10REFERENCE LIST EXECUTIVE SUMMARYThe main topic that the author highlighted is on Corporate Social Responsibility (CSR). In order to understand thoroughly on CSR including its definition, role and benefit, the author emphasises on the CSR activities carried out by The Hershey Company (commonly known as Hershey). Hershey which is a global organization that produces, markets and sells chocolate and confectionery products involves itself in CSR since year 2009 and focused in four areas.The author has chosen Hershey for this research because Hershey held the 7th spot in 2010 CSR Index report. Besides, Hershey Mexico also won Socially Responsible Company award and Environment Protection and Natural Resources of Mexico award.CSR IN GENERALIn this era of globalisation, more and more companies are engaging themselves in CSR activities. "There is emerging evidence that effectively implemented, CSR can have significant impact in motivating, developing and retaining staff" (Industry Canada, 2011). Most of the CSR companies will make a research on benefits of CSR before engaging in the activity. CSR activities can bring uncountable benefits to the company if the activities are successful but if they are not, companies may end up losing in many aspects.THE HERSHEY COMPANY (HERSHEY)The Hershey Company, Hershey (2011) is an international company that produces chocolate and sugar confectionery and has approximately 13,000 workforces. Hershey which is the largest manufacturer of quality chocolate in North America, markets its products in 70 countries.DEFINITION OF CSRLin-Hi has once cited from Sethi (1975, pp.58-64) that "the phrase corporate social responsibility has been used in so many different contexts that it has lost all meaning". However, CSR can actually be defined as a company's duty to contribute to the well-being of a community (Dlabay, Burrow and Kleindl, 2010), sustainable economic development (World Business Council for Sustainable Development, 1999; White, 2006) and natural environment (White, 2006) to produce an overall positive impact on society (Baker, 2004).THE HERSHEY COMPANY'S CSR EFFORTS The Hershey Company (Hershey 2009) has believed in CSR for more than a century as it is very important to not only the company itself but also to the community and environment. Now, Hershey has engaged itself in CSR as part of their global business strategy and focus in four areas- marketplace, environment, workplace and community.4.1 MARKETPLACEIn marketplace, Hershey's (2009) major aim is to establish ethical business and join fair dealing of reliable source, achieve understanding with the client and also promise to the clients. Establishing the Hershey centre for Health and Nutrition (HCHN) is...

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