Greenwashing Essay

533 words - 2 pages

GreenwashingGreenwashing means to "implement token environmentally friendly initiatives as a way of hiding or deflecting criticism about existing environmentally destructive practices" (225). A good example of a blatantly obvious greenwash would be an automaker that opposes stricter fuel-efficiency standards pledging in a full-page New York Times ad to reduce greenhouse gas emissions (226). Though greenwashing is deceitful and does indeed happen, to say that corporate responsibility, as a whole is made up of greenwashing practices is a severe overstatement. In face, to the dismay of my friends and relatives at the Thanksgiving table, there are indeed some companies out there that strive to be sustainable solely in order to better our environment as opposed to just cover up their firm's eco- destructive habits. For example, General Electric was recently named the most sustainable company in the world, according to Global100.org. From the start of its company, GE has mentioned that its goal to "make money, make it ethically, and make a difference beyond formal requirements for the benefit of the world" (2). GE's focus on environment, health, and safety extends beyond the company's walls, as it works with supplier to provide a safe and healthy workplace for its own employees and reduce the environmental impact on local communities (3). General Electric is not involved in greenwashing because the company has not run media-charged campaigns aimed at hyping up its environmentally friendly operations. The company simply is a sustainable one because it was established under a value which stressed the importance of environmentally friendly operations.Perhaps the most ironic aspect of greenwashing is that it can actually end up being...

Find Another Essay On Greenwashing

Advertising vs. Ethics Essay

1529 words - 6 pages came the incentive that “green is the new black,” and advertisers were quick to follow the trend. Consequently, customers are bombarded with advertising about environmentally friendly goods and services on the daily and thus greenwashing was created. Greenwashing, also known as green marketing, describes “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service

Sustainable Companies Essay

1527 words - 6 pages Mistakes: Future Regulation to Prevent Greenwashing, “Increased media attention to environmental issues beginning in the late 1980s heightened environmental awareness among American consumers.” (Feinstein, 2013) Because consumers started to believe that they could help the environment without having to wait for the government to implement new policies “companies engaged in selling goods and services quickly capitalized on the rapidly growing

The Importance of Eco Labelling

2093 words - 9 pages . According to the Oxford dictionary, Eco labeling is the practice of marking products with a distinctive label to show that their manufacture conforms to recognized environmental standards. (Oxford Press) Greenpeace provides a definition of Greenwashing as the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. ("What's This All About?") In other words

How Green Advertisement Works

2381 words - 10 pages knowledge of consumer psychology and how to reach target markets and elicit emotions. What is done with this information is up to the company, and the extent to which ethical lines are blurred for the sake of sales can be evident or subliminal. An examination of corporate scandals, consumer testimonials and study results will attempt to show how widespread Greenwashing has become. CBS broadcast corporation landed in hot water after a series of

Environmental Impact of Green Companies

1155 words - 5 pages There are many companies out there that claim to be “green”. But are they really and how much impact does it have on the environment? Labels such as “organic”, “biodegradable”, “earth-friendly”, vegan and “Fair Trade” are everywhere in today’s market. These labels are marketing tools used to influence consumers. Greenwashing is defined as “The dissemination of misleading information by an organization to conceal its abuse of the environment in

Fallacies of Corporate Social Responsibility

2181 words - 9 pages unsustainable” (as cited in Scheer & Moss, 2013, para. 3) These greenwashing companies exploit PR and advertisement campaigns that ‘exaggerate green achievements’ (Scheer & Moss, para. 4), all in pursuit of getting attention away from the real environmental issues (e.g. pollution caused by the company) and even lobbying against environmental laws behind the scenes. Such PR exercises undermine the relationship between businesses and local communities; in this

Science At the Wheel: Driving into the Future of the Environmental Movement

2382 words - 10 pages agendas behind ambiguous environmental names.4 With thousands of grassroots groups in existence, separating the good from the bad can be a formidable task. These impostor grassroots groups are an example of industrial greenwashing by which an industry that is actually harming the environment conceals its true motives. It is this tactic that is the biggest obstacle to a green economy. Green capitalism is another proposed method of solving

Organic Farming: Organic Food Benefits

1255 words - 5 pages Organic Food Benefits With the importance of leading a healthy lifestyle being abundantly clear, healthy food choices are now in the spotlight. The demand for organic foods among U.S. consumers is on the rise due to the assumption that it is a healthier and safer food choice. As a consequence of staggering amounts of greenwashing thrust upon consumers today, labels and claims of health benefits have become overwhelming and confusing. Buyers

The Jevons Paradox

1231 words - 5 pages technology. What exactly happens to all of the potential savings? For one, as machines become more efficient, engineers tend to add more features and provide better performance. Hybrid-electric cars might accelerate faster, become roomier and heavier, and include more electronics. Those extra creature comforts squander all the potential savings in fuel technology. Drivers might also suffer from greenwashing. Let’s suppose our driver is

The Deep Water Horizon Oil Disaster

1178 words - 5 pages . Bank of America has started issuing “green credit cards” which instead of travel and shopping rewards use green credits. These green credits can be redeemed for “green” merchandise or donations to green movement corporations. These credit card issuers are often accused of “greenwashing” their cards with well-known environmental charities, without addressing the environmental preservation actions that are being taken. Every one wants to be a

The Banana Plant

1783 words - 7 pages , admitting that the company had paid a total of $1.7 million between 1997 to 2004 to “buy protection” for its employees working in Colombia (Robinson, 2009). Just recently Transfair USA has provided Dole with a Fair Trade certification and many activists/union leaders are skeptical of the company’s intentions, and believe that Dole is just greenwashing. Many people that are involved with Free Trade initiatives are concerned that Dole may not display

Similar Essays

Greenwashing Essay

698 words - 3 pages True Green Initiatives Versus "Greenwashing" IdeasFirst, it's important to understand what the difference between green initiatives and greenwashing is. Greenwashing is when a company pretends to be green, but actually it is not. In other words, greenwashing is what companies do to make themselves look more environmentally friendly than they really are. They may promote themselves through advertisements or by talking about it to others but

Greenwashing: Misleading Claims Of Environmental Benefits

1625 words - 7 pages Companies are becoming more competitive and consumers are concerned on the environmental problems. The organisations are attracting consumers with promotions of Green technology and services and companies claiming it to be green. In the last several years, there are companies issuing Green claims and accused of Greenwashing. The green products and Greenwash products are labeled to be eco-friendly while they are not and overstatement of high

Greenwashing, Controversy Regarding Eco Friendly Products

598 words - 3 pages Greenwashing Essay Companies are becoming more competitive and consumers are concerned on the environmental problems. The organisations are attracting consumers with promotions of Green technology and services and companies claiming it to be green. In the last several years, there are companies issuing Green claims and accused of Greenwashing. The green products and Greenwash products are labeled to be eco-friendly while they are not and

Greening Energy Essay

1500 words - 6 pages Images of pristine lakes, lush forests and unspoiled natural regions do not necessarily elicit thoughts of oil extraction, clear-cutting or the damming of rivers for the production of energy and commodities. Nevertheless, corporations often draw from symbolically rich environmental imagery and fasten it to advertising campaigns in an attempt to bolster a socially conscious image. In this process of “greenwashing”, corporations