Creating Meaning And Identity Through Consumption

1220 words - 5 pages

Under the current capitalism society and material culture, people tend to form their identities through consumption, this means more than to consume products which are needed to survive, consumption can also link to self-identity formation and expression. People are imperceptibly influenced by the mass media that self-identity can be shaped and formed through consuming specific products. Therefore it can be said, fashion is an important element of identity formation. Young people are commonly feared of being seen as outdated and seek for acceptance from the peers and the society. According to Erikson’s theory of personal social and personal development adolescences and young adults see peers as a critical influence, acceptance of peers can lead to security of identity and self-esteem. This essay is going to examine how young people shape or form their identities through the consumption of fashion. Youths tend to shape their identity through different styles or ways of dressing, differentiate themselves from others and express their feeling or identity through fashion.

Young people need more attention or acceptance from others comparing with people at other stages, as youths are experiencing a process of being adults. The formation of identity can be exemplified through fashion. Young people tend to establish their identities through the way they dress. As Hall,S (1997) stated, visible objects, like clothes may have a simple physical function, that is to cover the body and protect it from weather, however clothes also have a function which can double up as signs, which construct a meaning and carry a message. Fashion can also be a language that makes clothing possible become a self-communicative device at our disposal, plays a significant role in the production of personalities (ibid.). Clothing become to serve as a kind of visual representativeness for identities since clothing include what is most closely attached to the material self which frames much of what we see when we see another and dress is seem to be a capable, special and immediate capacity to present and say things about self (Davis, 1992). It can also be said, a very large part our identities-our sense of who and what we are-take shape in terms of how we balance and attempt to resolve the ambivalences to which our natures, our times, and our culture make us heir. (Davis, 1992). As Cameron,D (2000), did a research about the youth fashion in Japan, she interviewed few young people who are about 18 to 20 years old about the street fashion. Some young people even claimed, “it is not worth looking at someone who’s not fashionable. Young people are easily influenced by peers and the media. Acceptance form peers or society and maintain self-esteem is critical for youths’ adolescent, therefore they would usually follow the trends of fashion and build up their identities with objects in order to avoid being teased or left out.

In the process of identity-formation through fashion,...

Find Another Essay On Creating Meaning and Identity through Consumption

Living through the Narrative: Antoinette’s Search for Home and Identity in Jean Rhys’ Wide Sargasso Sea

2288 words - 10 pages identity through the concept of subject/object position. Though she is constantly Othered by the existing class and culture, she bears a third space, which goes beyond the binary concept and demands a different scrutiny and observation to explore her self and sense of identity. She thwarts the western desire to retain “the myth of group purity”, which propagates the endless human history of conquest and annihilation. (Ashcroft, Griffiths and Tiffin

How The Writers of ‘Refugee Blues’ by Auden and ‘The Last Night’ Convey Meaning Through Their Choices of Language and Structure

2369 words - 10 pages In both texts, a key concept is implemented: ‘Despair.’ Despair is presented in both poems through the oppression of the Jewish People; in both poems they manage to create a feeling of alienation in conjunction with isolation through manipulating their imagery and tone. ‘Refugee Blues’ is rooted in the 1930′s pre-second world war, when the Jewish communities were being punished for countless mistakes they had not even made. If we break down the

With reference to three films, analyse how the meaning of a films narrative and genre are communicated through its title sequence

1552 words - 7 pages , that then follows the motion of a silhouetted figure of James Bond. This figure then turns to face the camera and fires, next a red wash comes down the screen as the gun barrel becomes reduced to a white dot. Binder achieved this effect by actually photographing through the barrel of a .38 revolver. This became a trademark of the 007 series and was used extensively throughout its promotion. A well-known tradition for each James Bond film is

Comparison of Edith Wharton's House of Mirth and Toni Morrison's Jazz in Identity Formation of the Characters Through Dependence on Others for Money and Love

2012 words - 8 pages clear that Lily belongs with Selden, and represents everyone and everything he and his family are, but Lily's obsession with money and family disallows her to find her through it until it's too late. On the other hand, Toni Morrison's Jazz offers a different approach to the Hoffman quote and the themes of love and money in relation to one's identity through the characters of Violet, Dorcas, Joe, and Golden Gray. For starters, Dorcas parallels

The Child Consumer

3782 words - 15 pages clothes. When being used to mourn the dead child, clothes, however, are expected to lend it personhood. As a result, the meaning of clothes are shifted from identity performativity to claiming social recognition of existence. Moreover, the commercial-material relations involved in the dead child consumer’s consumption of imaginary clothes have little to do with the cultural and economic issues related to producers, advertisers, commodities and

review

1878 words - 8 pages is based on, it is a paradigm in order to explain the genesis of identity and complication of its meaning (Golubovic,2010). Consumption to buy an identity One of the social trends is consumption. Consumption takes its setting with in a bigger context. It is a product of economic changes. According to Bourdieu consumption is organized through political polices and macro-economy which determent what people buy and save (Johnson, 2008). The

Consumption - The Uses of Thinks. Description: it is about the se of things in our consumer world in comparison to other cultres and believes... (descripteve images are missing)

2750 words - 11 pages consumption and the finding that consumption means creating signs also brings up a controversy. If Semiotics aims at giving things meaning that don't comprise meaning on their own what justifiability does this object have to exist? Instead of trying to justify the existence of objects shouldn't we rather try to locate and establish new priorities within society where 'making up meaning' wouldn't be necessary any more?To a certain extend giving

Consumption in Western Society Today

1194 words - 5 pages discuss the dangers of people creating identities through consumption. The rise in consumer society takes place in all phases of capitalism as far back as capitalism began (Paterson, 2005 p.13). There was a massive increase in consumption in post war America which in turn increased consumption in Britain and then Europe where there was both a mass increase in consumption and production, allowing the lower class to also partake in consumption

Construction of one's self identity in today's society

2031 words - 8 pages and learning our identity, we are more likely to buy and consume our identity. Since 'personality' is largely a matter of outward appearance and behavior, individuals begin to use consumption as a means of creating a 'social self'. Thus identity becomes constructed, rather then revealed and variable, rather than fixed. A fundamental aid in the construction of identity is fashion. The glitch with this type of construction is that by dressing a

How Do Diaspora Media Help Construct Meanings of Community and Identity?

1831 words - 7 pages . Secondly I will discuss how the meanings of community and identity are shaped through media representation and consumption in everyday life. The development of human technology has enabled communication to break the restrictions of distance, and even invented new tools of shaping identity through the media. “Mediated communication, as it initially developed through the press and later in radio, television and more recently in the Internet, has

Grooming and Status Consumption: How Groomed Body Act as an Object to Project Status

1655 words - 7 pages are focusing on grooming more than before and it is much visible among the youth segment. Further, it was found that youth are engaging in grooming mainly to get highlighted among the peers, get acceptance in the social groups they live, imitate the lifestyles of the upper classes, and to finally to project their identity in the society to obtain a social status compared to others. According to these findings, ‘status consumption’ was highlighted

Similar Essays

Creating Suckers For Consumption: Mtv And Pop Culture

1415 words - 6 pages the idealisms that are portrayed become reality to the viewer. For instance, popular music entertainer, Cisco, can be seen hosting shows on MTV with his extremely attractive entourage of six half dressed females called "The Six Pack". These images of luxury and fantasy are implanted into the subconscious of our more impressionable youths. Consequently, for those young people who are not aware of MTV's purpose in creating these images of luxury

Patriotism: American Identity Defined Through Opportunity, Hard Work, And Loyalty

1252 words - 5 pages answer to this question is a direct result of the “patriotism” shared by the members of this great nation.1Analyzing popular music, classic art, educational films, and American literature allows us to define American identity through the basis of opportunity, hard work, and loyalty. Everyday men are willing to lay down their lives for the honor of their country. Everyday foreigners are fighting to earn the right to be called an American. They do

Multiracial Children: Growing Through Identity And Racism Mla Format

1850 words - 7 pages , creating family trees will teach children that, no matter what their family looks like; that all children have family whether they are monoracial, multiracial, or adopted. Multiracial children are a fast growing minority. Parents, teachers, and society need to take time to understand the problems multiracial children face. Parents and teachers need to be sensitive to the needs of a multiracial child. Identity formation of multiracial children needs to

“Restoration Women: Reassessment Of Identity And Status Through Theatre”

1944 words - 8 pages professional stage career the women of the audience felt open to living vicariously through the theatre and even exploring sensual and intellectual sides of themselves. The shifting thoughts about identity were prevalent at the time of restoration theatre and the emergence of women in theatre. Author Cynthia Lowenthal says “to construct them [thoughts] reflexively rather than simply recognizing them” became commonplace and “social conflicts were no