Consumer Behaviour: Plastic Surgery In Venezuela

3053 words - 12 pages

Plastic surgery in VenezuelaAbstractThis paper offers an understanding of why plastic surgery became extremely popular in Venezuela. The number of plastic surgery procedures has been increasing rapidly in a country where 80% of the population is poor. How can such expensive procedure be embedded across all social classes? Every social class has different behaviours according to the needs that they want to satisfy. Even though different social classes have different needs and motivations, in Venezuela almost everyone has undergone plastic surgery.Table of ContentsIntroduction……………………………………………………………………………..…3Table 1. Influence of International Beauty Contests………………………..…3Plastic surgery is an increasing tendency in Venezuela……………………….....3Table 2. Countries by Total Number of Procedures…………………………..4Table 3. Plastic Surgery Trends…………………………………………….......4Figure 1. Social classes in Venezuela………………………………..5What motivates a Venezuelan person to undergo plastic surgery?...................5Figure 2. Maslow's Hierarchy of Needs………………………………………..6Figure 3. Examples of Plastic Surgery Advertisings……………………….....8Why plastic surgery became cultural? ………………………………………………8Conclusion………………………………………………………………………………...9References……………………………………………………………………………….10IntroductionThe Venezuelan Society of Plastic and Reconstructive Surgery estimates between 35,000 and 40,000 women in the country have breast enlargement surgery each year (Grainger, 2012). In Venezuelan society, like in the rest of Latin America, there is no stigma with having plastic surgery. It is admired as good personal presentation; while in other societies may be perceived as vanity. Venezuelans...

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