Compare And Contrast These Theories: Smcr, Inoculation Theory, The Boomerang Effect, And Rank’s Model Of Persuasion. Identify The Strengths And

737 words - 3 pages

Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). In comparison, the communication outcomes of the SMCR and Ranks theories goal oriented. The SMCR model consists of four uncomplicated key components: a source, message, channel and receiver (Larson, C., 2013, p. 22). Similarly, the Ranks model is a straightforward persuasion process identifying four plans of attack and six correlated methods used by persuaders to implement persuasion ...view middle of the document...

, 2013, p. 64). For example, this theory is used in public office campaigns, health drives or court trials to inoculate imminent attempts to change beliefs (Woodard et al., 2013, p. 64). The weaknesses of the inoculation theory are the erosion of effective persuasion, audience apprehension and mistrust of further persuasive attempts (Woodard et al., 2013, pp. 137 & 138). These studies identified some success maximizing inoculation messages during the first exposure period to target audience or when introducing new ideas (Woodard et al., 2013, p. 138). Also, researchers found weaknesses of the boomerang effect is it motivates the intended receiver in another direction opposite the persuasion goal (Woodard et al., 2013, p. 20). It undermines the persuader’s persuasion goal and disregards the target audience’s beliefs (Woodard et al., 2013, p. 145). This impedes persuasion due to the inability to accurately assign meaning or anticipate impact of the message (Woodard et al., 2013, p. 146). These studies identified some success maximizing first exposure inoculation messages and when introducing new ideas (Woodard et al., 2013, p. 138).
The SMCR and the Ranks persuasion models have strengths and weakness. The SMCR model as a strength brings attention to evaluating the persuader’s message to identify the persuasion targeting us and...

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