Cigarette Advertising In Modern Society Essay

1049 words - 4 pages

Over the years, advertising has come a long way. From the 1920’s focus on improved social status and communism fears to advertisements staged like MTV videos so the target audience will think of the fun from MTV when they see the product (Maasik 144, 147-148). Although the merchandise keeps changing, one thing will remain constant: the use of imagery in marketing goods to the masses. Stuart Hirschberg, coauthor of The New Millennium Reader, notes, “The claim the ad makes is designed to establish the superiority of the product … and to create a distinctive image for the product …. The most important technique for this image depends on transferring ideas, attributes, or feelings from outside the product onto itself” (240). Looking around, one sees that the image means everything for the product. A bad image leads to disinterest in the product and sometimes even downright refusal to recognize its existence. Likewise, a good use of imaging encourages consumers to choose that particular product to help attain the desires promised by the advertisement. A recent cigarette ad provides a great example of how the arranging of clever imagery—active people, cool places, and refreshing colors—coerces the target audience to feel at ease with Newport brand cigarettes.
Right from the start the eyes center on the words “Newport pleasure!” languidly flowing in the foreground in big, orange colors slightly overlapping the only picture of the product. Intrigued, they slide down to a young, handsome man with dark hair, bronzed skin, and a great physique running out of the ocean sporting a yellow bodyboard and a carefree laugh. Sharing the spotlight is a beautiful, young woman whose toned body and genuinely delightful smile draw more than a just one glance over. The serene ocean background lulls the viewer into an inner state of tranquility that allows them to succumb to the nostalgia of time spent in good company and good fun. The clincher—throwing a party at the bottom in Newport orange—are the words “Fire it up!” clothed in ill-fitting capital letters and optimistically sloped upwards. In stark contrast to the upbeat theme of the overall advertisement, the Surgeon General’s Warning glowers from the corner of the page demoralizing the viewers with its solemn, black font and stodgy, separating box. Framing the advertisement are two green bars that provide a source to build from. Although a warning is present, the font and placement keeps it from becoming a major focal point and from disrupting the general flow of the advertisement. The true beauty stems from the ability of the picture to draw the viewer’s focus to just the happy faces, the calm ocean, and the word “pleasure!” with just a hint of the product to remind them of what they need to obtain this. When you smoke Newport, fun chases you everywhere you go, which makes you a cool person, and popularity follows coolness like the Spartans under Leonidas I at Thermopylae. Hirschberg points out several ways...

Find Another Essay On Cigarette Advertising in Modern Society

Tobacco Advertising in Today's Society Essay

2923 words - 12 pages discuss how the First Amendment plays a part in the marketing issues and share my personal thoughts. IntroductionThe marketing of tobacco products has been a controversial issue for many years and is still being disputed in today's society. Over the past several years the issue of advertising tobacco products has made its way into the forefront of news media. There is an ongoing controversy of whether the tobacco industry should be covered under

Religion in Modern Society Essay

1192 words - 5 pages -believers. When religion provides such simple answers to the most complex questions, it even demotes the research into and further development of our society as a whole. Without such answers we will remain primal and inadequate, and our evolution may grind to a halt.Many religions are becoming wide-spread epidemics, as they are opening their arms and gathering those who would otherwise run astray. The culture in which one develops will (with some

Society in modern drama

4157 words - 17 pages he is better than him. Nevertheless, Cliff provides contrast to the main characters of the play. Cliff represents the voice of moderation in the play. But he, like the rest of the world, is helpless against the fury that Jimmy cannot control which hurts and maims their relationship.In conclusion, among many modern plays showing how society affects characters' motivations, A Streetcar Named Desire and Look Back in Anger stand out as excellent

Greed in Modern Society

1297 words - 5 pages to characterize the three friends, Chaucer declares that greed is deadly, and people should be wary of it. Unlike Chaucer who characterizes greed to be deadly, Stone choses to characterize greed in a positive light; Stone claims that since successful men are greedy, in modern society, greed then is allegedly good. Using speech, appearance, and relations of others to characterize Gekko – the antagonist of Wall Street, Stone manifests his claim from

Women In Modern Society

1589 words - 7 pages The 19th century was an unfavorable period for women and woman’s rights. It was a period in which society was dominated by males, where the primary source of income in the family and also the final decisions in the house were left to the man. Child rearing was often left to the women and women of a higher class were responsible for managing the maids and nurses who took care of the children. Today's modern 21st century is a tremendous step

Freemasons In Modern Society

2843 words - 12 pages conspiracy theorists fail to realize that the Masons are a brotherhood that believes in peace and the betterment of society rather than an malevolent secret society intent on overthrowing all government. The values taught to and by the Freemasons are beneficial both to its members and to the larger community due to the fact that Freemasons embody a philanthropic spirit, have been made of numerous well known and upstanding citizens, and teach of

Gender Inequality in Modern Society

1597 words - 6 pages This study deals with gender inequality in the modern society and looks at the difficulties women face when they strive for equal success as their male counterparts. About seventy-five percent of the jobs in well-paid professions are held by men and even if women are able to get equal jobs they are still paid considerably less . The central question posed is, are there any differences in the aspirations and career goals between males and females

Police Corruption in Modern Society

1971 words - 8 pages , community policing has yet to implemented properly and so, has failed to address the issue of police corruption in modern society. To fully realize the tenets of community policing would be to minimize corruption because it would: realize the deficiencies of training of officers, dismantle the organizational structure of police leadership that fosters corruption, and it would favor an independent model of police oversight. Police Corruption Defined

Encouraging Hunting in Modern Society

1120 words - 5 pages , and Healthy Undertaking." Hunting. Ed. Dawn Laney. Detroit: Greenhaven Press, 2008. Opposing Viewpoints. Rpt. from "Why Hunt?" www.wildfowling.co.uk. 2004. Opposing Viewpoints In Context. Web. 23 Mar. 2014. Eaton, Randall L. "Modern Hunters Are Stewards of Wildlife and the Environment." Hunting. Ed. Dawn Laney. Detroit: Greenhaven Press, 2008. Opposing Viewpoints. Rpt. from "Why Hunting Is Good Medicine for Youth, Society, and the Environment

The Complexity of Language in Modern Society

1013 words - 4 pages ’ language, disregarding the difference in level of language if there is, is the same as ours in current society? Language is indeed rule-governed, and it is this ever-increasingly stricter and ever-expanding system that differentiates our level of language and its complexity from our ancestors. Language is rule-governed, but the rules are not ratified by an authority, but rather by these invisible set of human-abided rules, which are shaped

The Role of Genetics in Modern Society

1470 words - 6 pages The Role of Genetics in Modern Society Genes by definition are information we inherit from our parents, they contain chromosomal information which codes for every physical and mental attribute a human, animal or plant has. Modern society has come to realise by finding the gene that causes the illness they can remove it. They then can insert the correct gene to replace it. Genes are arranged like beads on a piece of

Similar Essays

Advertising In Today's Society Essay

1468 words - 6 pages Advertisements clutter modern day society. It seems as if on every street corner, website, television show, magazine, or even car window, someone somewhere is trying to sell you something. Whether it be a product, a service, or an idea, businesses ploy manipulative and deceitful marketing schemes in order to persuade consumers into buying whatever they have to sell. While mass spread of these advertisements can be conducive to economic growth

Advertising In Our Society Essay

637 words - 3 pages . Advertisements have such a high level of advertising around the consumers that it is causing it to shape around us as a society. Today, advertising is shaping to our society because the companies are beginning to spend millions even billions of dollars to achieve a behavioral change. In the 1800s, industries ranging from soap, to canned goods, and to cigarettes introduced new productions to find new buyers. In this time was when national advertising

Consumerism In Modern Society Essay

1469 words - 6 pages particular social, political, cultural and technological context of the Industrial Revolution. The ideology takes the act of consumption and manipulates it into our definitive role as social beings, with multi-billion dollar corporations and advertising companies 'pulling the strings' and reaping the rewards of our desires and need for more. There are many opponents to consumerism existing in the modern world, one being the Catholic Church, who

Computers In Modern Society Essay

987 words - 4 pages Looking around at daily life, I noticed a pattern of computer oriented devices that make life easier and allow us to be lazier. These devices are in most daily activities ranging from waking up to an alarm clock that is computerized to watching the news before going to bed on a computerized television. All of these computerized facets of our society help to increase our daily productivity and help us to do whatever it is we need to accomplish in