Anheuser Bush Essay

1256 words - 5 pages

Anheuser-Bush


Situation:
The American company Anheuser-Bush (AB) cannot market its beer using their trademark name Budweiser in every country around the world. This is due to the fact that there is an European brewing company that uses the same trademark.
After Adolphus Bush immigrated to the United States, he got married into the Anheuser brewing family. He used and subsequently registered the name Budweiser as a trademark. A few years after Adolphus Bush did this, a new brewery was established in Budejovicky Budvar and its beer was officially named and registered as Budweiser. This Budweiser is considered by beers experts to be a greater beer than the American Budweiser. (College Term Paper)
Now days, AB has a domestic market share of 45 percent and 94 percent of its total production is being consumed domestically. Forced by decreasing demand in the domestic market, major competition by small breweries, imported beers and the increasingly scrutiny of the regulatory agencies, AB started to look abroad. Looking towards the international markets for expansion in the new century. AB faced a trademark problem in some Europeans countries, where it couldn’t market its beer under the Budweiser name and it had to use the Bud brand name instead.
In Great Britain the court of Appeal ruled that American brewery AB and Czech brewery Budejovicky Budvar might both use the Bud name in England. (Real Beer, 2/7/00).
More recently the Swiss courts ruled in favor of Budvar’s Budweiser, where the Swiss court banned AB from selling beer under the names of Budweiser or Bud. AB has to come up with a new name, but they can retain their logo design in order to ensure that they were still recognized in Swiss territory.
After the end of the communism in Czechoslovakia in 1989, AB saw this as the opportunity for them to invest in Budejovicky Budvar and end the trademark issue. But reality had proven to be different because the company has almost tripled its sales since the Czechs gained independence. (Business Journals, Inc. 2/28/01)
AB executives sent a letter to Czech officials offering to invest capital on the Budejovicky brewery, but the response that AB got back was not positive. One of the things that contributed to this response was that Czechs considered that the name Budweiser meant more than just a brand name or trademark, they believe that it denotes a geographic area and subsequently indicates were the products is from.
Secondly, the simple fact of privatization concerned the Czechs that already had a bad experience with the German carmaker company Volkswagen. Where Volkswagen promised some amount of money to the Czechs, but Volkswagen executives fail to provide. Besides this issue, the wages paid to the Czech’s factory were far below from the ones paid in the Germans’ factories.
The third factor was, like I mentioned before, that the Czechs consider that the American Budweiser to be far inferior to Budvar’s Budweiser.
AB has...

Find Another Essay On Anheuser-Bush

How Far Do We Go To Increase Voter turnout?

1018 words - 4 pages ? Matt Miller suggests companies like Coke or Anheuser-Busch pick up the tab in exchange for letting them advertise on the stub thatserves as our ticket. Sure it would make elections a whole lot entertaining, but do Americans need to go so far as to change the entire perspective of voting just for increasein voter turnout? Changing the election into a lottery could actually blind the people and their reasons on why they should vote. It would no

Rosewood Hotels Essay

1366 words - 6 pages financial and market analysis provided, Chris should be confident to address the concerns of his father. The brand has been able to stay in the game alongside forceful competitors such as, Anheuser Bush, Miller, and Adolf Coors. The uniqueness of the taste alongside alongside the higher next average alcohol content is what makes its faithful clients pending back for more. One alternative to gaze at for the Mountain Man Brewing Firm is to gaze and discern how hard it should be to allocate it into restraints and innate bars alongside the option to have it obtainable on draft.

Lance Armstrong Champion

1778 words - 8 pages samples from the 2004 Olympics testing positive exhibits the complexity and delays in drug testing. The strive to apply new compounds and technologies to gain advantages over the opponents still continues whilst the drug testing system is not yet sufficient (Sparling, 2013). Popular Press and media interpretations: George Bush in 2001 honoured Lance and his cycling achievements in front of many members of the White House, praising him for his cancer

Marijuana Laws: Prohibition Revisited

2331 words - 9 pages believe alcohol and cigarettes should be made illegal, by the same reasoning. The reformation of marijuana laws and the outright federal legalization of marijuana in The United States would extremely beneficial to not only The United States, but the world economy as a whole. Corporations catering to alcohol and tobacco consumption, such as Anheuser-Busch and Phillip Morris International have had, in recent years, revenues upwards of ten billion

Planneation Agregate

3598 words - 14 pages plan agregado para las manufactureras los proveedores de servicio son una pieza clave para la eficiencia de su trabajo y el éxito de su compañía.Capitulo 13Plan Agregado:Perfil Global de la Compañía: ANHEUSER-BUSCHEl planeamiento agregado proporciona una ventaja competitiva en Anheuser-Bush donde venden el 40% de la cerveza consumida en los E.E.U.U.. La razón detrás de ella es porque emparejan la

Managing service quality is the most important task facing managers of sport organizations (Sport management: theory & practice )

2731 words - 11 pages (Miller et all, 1998) possibly relating to "Ralph and Phyllis-a comfortable retired couple". The National Association for Stock Car Racing (NASCAR) in the late 1990's managed to position its brand towards a larger spending segmentation. It managed that through achieving big sponsorship deals ($475 million) with large retailers such as Thorne Apple Valley and by having as fans owners of big corporations such as Kodak, General Mils and Anheuser-Bush

Disney: Marketing Analysis

6588 words - 26 pages Miramax not to release the Michael Moores' new film, Fahrenheit 911, that attacked the Bush administration and brought up a lot of contradictions.The Macro Environmental AnalysisThe Walt Disney Company is one of the largest conglomerates in the world. However, it is not enough for the protection against external factors. The parks and resorts industry in the United States is affected by economic and social trends, travel industry trends, exchange

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Similar Essays

Redhook Brewery Essay

874 words - 3 pages Introduction The distribution alliance Redhook formed with Anheuser-Bush in 1994 was to run for 20 years, but could be terminated after 10 years under certain conditions. Under the alliance, A.B. invested in Redhook and gained a 25% stake in the company’s equity, and made its nationwide networks of 700 wholesale distributors. Redhook retained full control over production and marketing. Distributors who participated in the alliance were to be

Main Economic Forecasts Essay

5838 words - 23 pages consumer knows the Federal Reserve would not raise business rates if the economy was headed for a slump, thus the consumer wants to purchase a home while interest rates are lower than they will be in a short amount of time but the economy is still healthy. Forecast Impact on Anheuser-Bush      Anheuser-Bush wants to curb declining sales, increase market share and minimize costs. Anheuser-Bush wants to increase revenue and continue to have a

Corporations And The Economy Essay

1427 words - 6 pages - a significant event and relative smorgasbord of advertising that reaches millions of consumers simultaneously.      The news article “Bud-maker a major player in the sports world” appeared in an online news column written by reporter Scott Wapner on MSNBC.COM February 4, 2005. This is the article I have chosen to review in this presentation. The main subject of this article is a representative of Anheuser-Bush, Tony

Fallacies In Decision Making: Mgt 350 Fallacy Summary And Application Paper

1324 words - 5 pages the word of God. Why? Because God says so in the Bible. This fallacy can also be called doubletalk or a circular argument. Where the person uses the argument as the means to explain why it must be true. In another advertisement that aired during the 2005 Superbowl, Anheuser Bush uses images of troops walking through an airport. People start to clap as they pass and the troops smile their gratitude. The caption of the ad says, "Don't they deserve a