Research Methods And Modeling Techniques Essay

3288 words - 13 pages

PAGE ADIDAS ACQUISITION OF REEBOK
Adidas acquisition of ReebokResearch Methods and Modeling TechniquesJan, 2013TABLE OF CONTENTADIDAS AND REEBOK BACKGROUND…………………………………………… 2-4PROBLEM STATEMENT…………………………………………………………….. 4-5LITEREATURE REVIEW…………………………………………………………….. 6-8METHODOLOGY……………………………………………………………………… 8-11TIMESCALE……………………………………………………………………………... 11ETHICS…………………………………………………………………………………… 12REFERENCES……………………………………………………………………………. i

ADIDAS AND REEBOK BACKGROUNDMergers and acquisitions (M&As) are important modes through which firms undertake their domestic and international strategies. M&As research is important because these transactions have significant implications for firms' performance (Laamanen & Keil, 2008). When a firm carries out an international M&A it gains full control over the foreign unit (Arregle, Hebert & Beamish, 2006). In addition, once established, these transactions are difficult to change, because they have long-term consequences for the firm (Capron & Pistre, 2002). Given its high relevance, numerous empirical studies have addressed the M&As research such as the overview by Noe & Rebello in 2006, as well as theoretical articles written by Chi in 2000 and Shaver in 2006. However, even after decades of research on this issue, the empirical research provides no clear consensus on the impact of these transactions on the firms' performance. For instance, Child, Faulkner and Pitkethly (2001) found that cultural differences are likely to have a negative impact on the firms' post-acquisition performance. According to Morosini, Shane and Singh (1998) international M&As have become major strategic tools for corporate growth of multinational...

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